Classic Lime
The benchmark for the entire family. Classic Lime establishes margarita credibility first, then gives the more expressive flavors permission to stretch.
MARGARITA + COLLECTION + DESTINATION
The launch architecture is intentionally five flavors. Classic Lime carries the deepest anchor role; the other four create differentiation and discovery. Final commercial formula and label claims remain controlled outside campaign artwork.
The benchmark for the entire family. Classic Lime establishes margarita credibility first, then gives the more expressive flavors permission to stretch.
A tropical expression built around mango character and a restrained chile finish rather than novelty heat.
The food-pairing and hospitality wild card: bright pineapple character with a sharper jalapeño direction.
A visually strong social expression designed for brunch, rooftops, day parties, hospitality and lifestyle occasions.
A summer-forward expression built for pools, festivals, patios, concerts and long social occasions.
NEXT MOVE
CASA has a fast lane and a premium pour lane.