WARM
Welcoming hospitality, patios, courtyards, food and gathering.
FIND CASA ↗SUN + FLAVOR + SOCIAL RITUAL
A MARGARITA BRAND BUILT LIKE A DESTINATION.
THE BRAND ROLE
THE MARGARITA
+ THE PARTY.
CASA CANTINA is BEVCO’s social RTD: a premium margarita world built around group occasions, flavor choice, hospitality and faster service. It is not a hard-seltzer costume and it is not a one-week Cinco de Mayo brand.
COLORFUL
Fruit and flavor accents inside a recognizable cream-and-green family.
PREMIUM
Modern cantina and resort cues without novelty, caricature or cheap party graphics.
ADULT
21+ social occasions with responsible beverage positioning.
NEXT MOVE
FIVE FLAVORS. ONE CASA.
The product family is the next chapter.